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How To Use Instagram To Promote Your Business ?

Instagram has become huge in today’s time. Businesses are flocking to Instagram to drive sales. Instagram, with the introduction of shoppable posts, has really leveled up its game.  There are several other ways also in which Instagram can be used to promote business or sales. Some of these are as follow:
1) To promote your business, it is essential to identify your target audience. You do not want the right content being targeted to an audience that will not be interested in your business. A geotag can be created to ensure the right audience is being reached on Instagram
2) Have a flexible posting plan- The feed speed on Instagram is still slow, but the good thing is that its not important to post everyday as this might saturate your follower’s feed and you don’t want to be too pushy with your posts. So, plan what you want to post accordingly and when. Later, track the success of the post to understand if it’s working or not.



3) Put a link of your website in the account bio and do the same under every product picture so that the customer can click on the link and be directed to your website or the product link from where they can purchase it directly
4) Conduct live videos to interact with your audience. It’s extremely important that a business interacts with its audience to know their preferences and take feedbacks to improve. This also includes replying to comments and DM’s quickly, this also shows the efficiency of the brand
5) Be creative and use info graphics rather than just text. Use humor and become an approachable brand to audience.
6) Instagram is a hub for all influencers/bloggers. Do collaborations with them so that their traffic is converted to yours.
Lastly, use testimonials and hash tags to improve and widen your discoverability. Instagram has become the new home to brands and business’s and its essential to make your own mark in order to get new clients and keep the old ones
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Location: India

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